![]() ![]() While there is no dearth of quality and melodious music for online platforms, creating a unique copyright podcast with royalty free/podsafe music is a challenge. One such value-adding factor in every podcast that gives every audio content a midas touch thereby ensuring audience retention is quality music. This rise in demand also needs to be backed up by equally creative and varied content both in quantitative and qualitative terms. ![]() The rise of smartphone users along with faster and affordable data rates have also fuelled the unprecedented growth of the podcast industry in India. Many individual creators and brands have also started taking podcasts seriously by adding it to their marketing communication and promotion strategy. Podcasts are seeing an uptrend in recent times.
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